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Recently, Pop Mart has seen noteworthy changes among its shareholders, with major shareholder Tu Zheng completely withdrawing, selling all 32 million shares and realizing approximately 6 billion. Moreover, board members and other key investors have also chosen to reduce their holdings, and international investors have likewise joined the selling ranks. The development trajectory of such emotional consumption brands seems to follow a specific pattern: first attracting consumer investment with novel concepts, then acquiring supply chain and market premiums through capital operations, and ultimately facing challenges when consumer enthusiasm cools. The business model of Pop Mart is showing similar characteristics, and this emotion-driven business strategy is difficult to ensure long-term sustainability. Looking back at the market, we see a similar phenomenon of consumer group rotation: from star-chasers to box collectors, and possibly to brand worshippers. Each round has its specific consumption logic, but all face the risk of fading popularity. Currently, Pop Mart and Tesla share some similarities, both relying on emotional consumption to support high premium products. Such products often create a sense of scarcity and a high-end image through high pricing strategies, but the bigger the bubble, the higher the potential risks. Based on the current situation, investors may need to cautiously consider the future development of Pop Mart.

The Valhalla game will officially launch on the YouTube platform on June 20, and the FLOKI team plans to implement a four-week video promotion strategy targeting potential user groups across multiple regions including the United States, Latin America, and Asia. As we all know, YouTube has become an important platform for players to research, watch, and make decisions about games. This promotion will mainly use skippable video formats of 15 seconds and 30 seconds, optimizing for user discovery, intent, and interaction experience. This promotional event has several notable characteristics: - Demand generation strategy: Aimed at expanding coverage and accurately measuring user interest, this perfectly aligns with the timing of the Valhalla mainnet launch on June 30. - User Behavior Analysis: The system will record and analyze user skip, click, and viewing behavior data for subsequent precise marketing optimization. - Regional differentiated layout: from North America to South America, from South Asia to Southeast Asia, expected to gain millions of views - Precise audience targeting: mainly aimed at male users aged 18-44, gaming enthusiasts, and mobile and computer users interested in crypto assets. Expected data reach details for each region: - United States: Approximately 1.7 million impressions - Philippines: Approximately 1.8 million displays - India: Approximately 2.7 million impressions - Brazil and Argentina: Approximately 1.1 million displays - Southeast Asia and Nigeria: Approximately 1.6 million impressions - Turkey: approximately 1.66 million impressions The event will run from June 20 to July 17, and all video advertisements will include clear call-to-action elements. This promotional campaign marks that Valhalla is actively expanding its influence in the metaverse gaming sector, showcasing its unique charm to a broader audience. With the mainnet about to launch, Valhalla is ready to welcome a new wave of development highs, inviting all interested users to join this journey of metaverse exploration.

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