Zhang Xue, Soichiro Honda, and Steve Jobs all share the same temperament.


They are obsessive product enthusiasts who created great brands, turning practical items into luxury goods.
The essence of luxury goods: the materialization of values and aesthetics.
Their driving force is aesthetic perfection, not business profit, so they pursue absolute perfectionism. This obsession ultimately shapes their corporate culture.
In contrast to "aesthetic-driven" leaders are Tetsuo Fujisawa, Ford, Cook, Lei Jun—those who deconstruct and improve product and supply chain efficiency to produce mass-market products, not pursuing extreme luxury. This is "efficiency-driven," making good things cheaper.
There is also a type of business leader known as "strategy-driven," such as Zhang Yiming, Duan Yongping, Liu Chuanzhi, Bernard Arnault of LVMH, and Rockefeller. They approach strategic planning like a game of chess, not fixated on a specific industry, but following trends and expanding their business footprint.
Great companies often embody a combination of these three qualities: obsessive aesthetics, extreme efficiency, and genius strategy. Only aesthetics can become a small workshop; only efficiency can become an OEM factory; only strategy can become a slide presentation.
Entrepreneurs should clearly define their own temperament and seek partners whose qualities complement theirs.
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