Google's latest update aims to allow advertisers to promote financial products that allow them to trade shares in trusts that accumulate large amounts of digital currency. The tech giant noted that starting Jan. 29, advertisers will be able to promote "financial products that allow investors to trade shares in trusts that accumulate large amounts of digital currency." Google added that more clarification on the updated policy scope and requirements will be made in January 2024.

When the new changes go into effect, they will further expand the scope of cryptocurrency-related products that advertisers can promote on Google's vast network. Google banned crypto-related ads in 2018, but has since gradually softened its stance.
Currently, the platform allows users to promote certain products that are not directly related to buying, exchanging, or holding crypto. In addition, advertisers can also promote NFT games that enhance the user experience or lock new levels using blockchain-based assets.
Is Bitcoin ETF Coming Soon?
Google's latest ad policy update and timing could further indicate that the U.S. Securities and Exchange Commission (SEC) is in the process of approving spot Bitcoin ETFs. Specifically, the update includes the phrase "Advertisers offering Cryptocurrency Trusts targeting the United States." In investing, investment trusts and ETFs are often used sequentially to refer to products that provide exposure to an underlying asset or index.
At the moment, nothing has been approved at this stage, but Google's latest developments come at a time when the SEC is entering advanced talks with issuers who have applied to launch Bitcoin ETFs. According to the indications, the approval could come in January, which coincides with the month that Google updated its ad policies.
Meanwhile, Bitcoin (BTC) has taken a break after an uptrend. The leading cryptocurrency fell as low as $40,400 in the early hours of Monday but has since risen above $42,200.
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