You go to a restaurant to order food.


Cost is 10 yuan, selling price is 50. The boss's gross profit is 80%. Do you think that's reasonable?
IKEA sells sofas.
Cost is $300, selling price is $1200. They say their gross profit is only 14%.
Do you believe it?
Either they are lying to you.
Or they are so stupid that they waste $900 on things you don't care about at all.
No matter which —
Closing the store is the best ending.
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