FTC's report is quite valuable for reference: Even with the same coffee franchise, differences in brand momentum, average transaction value, and repurchase rate can lead to a significant gap in per-store revenue.

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Mega Coffee Tops Korean Franchise Stores, Twosome Leads Sales
South Korea's Fair Trade Commission released its 2025 franchise business status report on April 15, revealing a significant structural gap in the coffee franchise market: the brand with the most stores does not generate the highest average sales per location. Mega Coffee leads with 3,325
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