Anchoring the "14th Five-Year Plan" strategic foundation: Ping An China explores the "financial fulcrum" to promote consumption and benefit people's livelihood

Currently, China is at a critical historical juncture in the preparation and implementation of the 14th Five-Year Plan. “Expanding domestic demand” is not only the main driver and stabilizer for sustained economic recovery and growth but also a strategic foundation for responding to complex international environments and building a new development pattern.

Unlike previous five-year plans, the “14th Five-Year Plan (Draft)” emphasizes “adhering to benefiting people’s livelihoods and promoting consumption, closely integrating investment in goods and investment in people.” This new direction means that expanding domestic demand is no longer just about simple scale expansion but about precisely aligning with people’s aspirations for a better life, improving well-being, and stimulating potential to create new demand. This makes consumption a warm, confident, and sustainable engine for economic growth.

Against this backdrop, how can finance serve as an “accelerator” and “shock absorber,” transforming grand strategies into tangible benefits for ordinary people? China Ping An, through its innovative exploration, provides a vivid “Ping An model.”

By deeply integrating “comprehensive finance + healthcare and elderly care” resources, China Ping An has creatively built a three-in-one new model of “financial supply—innovative services—claims protection” to promote consumption at the front, middle, and back ends. This model reduces consumption barriers at the source, stimulates potential, enhances the consumption experience during the process, and provides a safety net at the end to mitigate risks, effectively aligning with government priorities to benefit people’s livelihoods, promote consumption, and invest in people.

Optimizing financial product supply to stimulate consumption potential

The release of consumption potential often depends on the initial access point and the final experience. At the front end of consumption, Ping An Bank, a subsidiary of China Ping An, precisely targets this by optimizing financial product supply to encourage consumers to “dare to spend and willing to spend.”

For example, in promoting bulk consumption, Ping An Auto Finance Center focuses on auto consumption, a key driver of domestic demand, and has launched a series of effective “combination punches.”

In the new car market, Ping An Auto Finance keenly perceives consumer needs regarding funding costs and collaborates deeply with leading new energy vehicle manufacturers like Tesla, Xiaomi, and Xpeng to jointly launch interest-free and subsidized financial products. Over the past six months, these products have issued over 20 billion yuan, benefiting the public and supporting the upgrade of green and intelligent industries.

To revitalize the second-hand car market, Ping An Auto Finance supports car dealers through online live streams and offline visits, providing financing support. It also directly distributes “interest rate reduction coupons” to consumers, enabling a dual empowerment approach that benefits both merchants and customers, ensuring that financial resources flow precisely into more market segments.

In stimulating daily consumption potential, Ping An Bank’s credit card services demonstrate the “Ping An speed” in policy response. On January 20, 2026, the national fiscal subsidy policy included credit card installment bills in its support scope. Ping An Bank’s credit card center worked overnight and launched the fiscal subsidy activity within a day. By the end of February, over 630,000 customers nationwide had enjoyed the subsidy benefits. This efficient connection turns financial support from cold numbers into tangible confidence for consumers to use for turnover and spending.

Innovating financial service systems to enhance consumption experience

If financial supply is the key to opening the door, then high-quality service experience is crucial to retaining customers and creating new demand. Based on the above insights, at the midstream of consumption, China Ping An is committed to transforming financial, medical, and elderly care services from “niche low-frequency” to “mass inclusive,” creating new demand through new supply.

For a long time, Ping An has innovated through “insurance + medical” and “insurance + elderly care,” expanding insurance products from simple financial protection to comprehensive quality life solutions covering the entire lifecycle.

In Shaanxi Tongchuan, Ms. Chen, a second-child mother, regularly consults via Ping An Good Doctor app for her children; in Shenzhen, an 83-year-old client suffered a fracture during the Spring Festival. When specialist appointments were scarce during the holiday, family members connected with a top orthopedic doctor via Ping An Good Doctor’s expert team within 30 minutes for a video consultation, followed by an offline hospital admission arrangement; in Beijing, therapists at Peking University Medical Rehabilitation Hospital guide stroke patients to use exoskeleton robots for gait training; in Shanghai, seniors at Yinian City Jing’an No.8 enjoy pottery classes filled with laughter and joy…

By the end of September 2025, nearly 63% of Ping An’s nearly 250 million individual customers enjoy services from the medical and elderly care ecosystem. Ping An continues to integrate high-quality domestic and international resources, providing a “reach-to” network of medical services—“to the patient, to the store, to the home, to the enterprise”—covering every life scenario in detail.

In 2026, China Ping An further deepens the “financial + services” model innovation, actively advancing AI service portals, global emergency rescue, and a full-cycle “reach-to” medical and elderly care service network.

For example, in the recent tense Middle East situation, two corporate clients requested evacuation. Ping An immediately activated its global emergency rescue mechanism, completing deployment within six hours, planning routes in conflict zones, coordinating border crossings, and providing dedicated transportation. Successfully, within 24 hours, two clients were safely evacuated from the danger zone in the Middle East and transferred via third countries back to China. This is currently the only case nationwide where a financial insurance institution has assisted Chinese employees in safely evacuating from a conflict zone.

To date, Ping An’s global emergency rescue network covers 233 countries and regions, having provided assistance in multiple overseas emergencies, helping over 100,000 people.

This innovative service ecosystem ensures that consumers experience peace of mind and convenience when engaging with financial services, greatly enhancing the added value and stickiness of consumption.

Strengthening “insurance safety net” to eliminate consumer concerns

The final link in the consumption chain often determines consumer confidence. Only by alleviating worries can consumers spend more confidently and sustain their willingness to consume. At the back end of consumption, China Ping An has built a solid “safety cushion” through insurance innovations to support “expanding domestic demand.”

For example, in stimulating cultural and tourism consumption, Ping An Property & Casualty Insurance Hubei Branch pioneered an offline “no-questions-asked return and exchange insurance,” a special product covering losses from product returns and exchanges in offline shopping. Under the right conditions, tourists can receive compensation within 24 hours, reducing their rights protection costs and creating a trustworthy consumption environment.

Since the pilot launched on February 14, Wuhan’s Jianghan Road Pedestrian Street has established one main station and four sub-stations, covering key commercial areas like Hankou STAY, Ping An Building, Ocean Department Store, and Central Department Store, linking over 600 merchants to ensure full coverage of consumer rights protection channels in major shopping areas.

This innovation simplifies complex consumer disputes into insurance safety nets, allowing tourists to shop worry-free and overnight-free in Wuhan, truly turning “traffic” into “retention” and “growth.”

Similarly, Ping An’s travel insurance innovation offers same-day payouts within 10,000 yuan, covering daily travel, winter sports, mountaineering, diving, and even frostbite and high-altitude reactions. By 2025, this insurance had protected over 50 million travelers, with more than 53,000 claims settled.

From front-end financial supply that stimulates potential, to midstream innovative services that create demand, and back-end risk protection, China Ping An has innovated scenarios and models of financial support for consumption. It proves that promoting consumption through finance is not about crude lending or overdrawing but about starting from customer needs, respecting market laws, and providing professional, humane, and innovative services to reduce transaction costs, improve experience, and safeguard rights—transforming policy dividends into market vitality.

This is the vivid testimony of China Ping An, as a leading financial institution, in serving national strategies and enhancing people’s well-being.