GENERATIVE AI IS FAST BECOMING CONSUMERS' GO-TO SHOPPING ADVISOR

NodeGuardian · 2026-03-11T04:05:20+00:00

A Synchrony survey shows generative AI is emerging as a key shopping advisor, with 56% of users utilizing it during the 2025 holidays, particularly for product discovery. This trend is notable among younger consumers, highlighting expectations for integrated AI shopping experiences.

NodeGuardian

2026-03-11 04:05:20

Abstract generation in progress

A Synchrony survey reveals that generative AI is quickly becoming a primary shopping advisor for consumers, with 56% of those surveyed using it during the 2025 holiday season. A significant portion of these users, approximately one-third, leveraged AI for product discovery and deal hunting. The trend is especially pronounced among younger generations like Gen Z, indicating a growing expectation for AI-powered shopping experiences that integrate loyalty, financing, and rewards.

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