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Apple will launch three Ultra-level new products in 2026: the starting price of the iPhone Ultra is about $2000.
Tech News from Phoenix Network, March 9 — Bloomberg reporter Mark Gurman revealed that Apple plans to launch at least three Ultra-level flagship devices this year, and will expand this designation to more product lines in the future to create a dedicated ultra-high-end product lineup.
Among them, the iPhone Ultra is Apple’s first foldable screen phone, with a starting price of around $2,000. It features a large internal display with under-screen sensors, a left-right fold design, and is powered by a TSMC 2nm process A20 Pro chip. Gurman said its configuration will “make other Apple models look dull in comparison.”
The AirPods Ultra will be priced higher than the current AirPods Pro, with a core upgrade to include a computer vision camera that captures environmental visual data to support Siri with Visual Intelligence.
Additionally, the MacBook Ultra will feature a touch OLED display, with the overall price up to 20% higher than existing high-end models. It will be positioned above the MacBook Pro with M5 Pro/M5 Max chips, not as a replacement but as a high-end complement.
It’s worth noting that although Apple has used the Ultra branding in products like Apple Watch, M-series chips, and CarPlay, Gurman said not all three new products will necessarily carry this label. For example, Apple previously did not use the Ultra name for the new Studio Display XDR.