Invested 5 billion in the yacht industry, Liu Qiangdong responds: Our family has been boat people for over 100 years.

According to reports from Red Star News, Jiemian News, and other media outlets, on February 24th, JD.com founder and Chairman Liu Qiangdong announced the establishment of an independent yacht brand, Sea Expandary. The company will invest 5 billion yuan in Guangdong and plans to develop the entire yacht industry chain, including research and development, manufacturing, sales, operations, leasing, brokerage, and services.

Liu Qiangdong stated that domestic yacht companies have small and scattered investments, with almost no yacht manufacturer investing more than 10 million yuan. His investment of 5 billion yuan is intended to enable competition with leading global companies. He mentioned that this investment is a personal one and he will not be directly involved in operations and management. He also expressed hope that in the future, they can produce yachts costing around 100,000 yuan, making yachts affordable for ordinary salaried workers.

In an interview, Liu Qiangdong said: “Our family has been shipbuilders for over 100 years. I have a special connection to ships and water. I sleep best on a boat. Becoming a captain has been my childhood dream.”

Liu Qiangdong also mentioned that they have already received orders for five large yachts.

Public information shows that the current mainstream mid-range small yachts typically cost around 500,000 to 1 million yuan. The specific price depends on factors such as the yacht’s size, power system, interior configuration, and other features.