【9992】Pop Mart stock price rises 1%; announces labubu x Sanrio collaboration to launch a new series

SocialAnxietyStaker · 2026-03-06T07:02:10+00:00

Pop Mart announces a collaboration with Sanrio to launch the LABUBU series, with the first release featuring LABUBU x Cinnamoroll images. The stock price rose by 1% to 209.4 yuan. JPMorgan describes LABUBU as the "Chinese version of Hello Kitty," noting its similarities in commercialization and collaborations.

SocialAnxietyStaker

2026-03-06 07:02:10

Abstract generation in progress

Pop Mart (09992) Announced on social media that LABUBU will collaborate with Sanrio to launch a new series, and previewed images of the LABUBU x Cinnamoroll version. Pop Mart’s stock price rose 1%, reaching a high of HKD 209.4.

▲ 【09992】Pop Mart stock price up 1% — Preview of LABUBU x Sanrio collaboration for new series

It is reported that during the 10th anniversary exhibition in Paris, Labubu showcased a total of 6 Sanrio family series products.

JPMorgan once described LABUBU as developing into the “Chinese version of Hello Kitty,” noting similarities in characters and business models, such as product diversification (more product formats), licensing plans (currently no licensing), partnerships (collaborations with more international brands), and thematic focus (such as theme parks and movies).

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