Cricut announces better-than-expected Q4 earnings

South Jordan, Utah - Cricut Inc. (NASDAQ: CRCT) reported fourth-quarter results that exceeded analyst expectations, with adjusted earnings per share of $0.04, surpassing the market consensus of $0.03. Revenue was $203.6 million, higher than the expected $202.47 million. However, revenue declined 3% from $209.3 million in Q4 2024.

For the full fiscal year 2025, revenue totaled $708.8 million, down less than 1% from $712.5 million in 2024. The company reported net income of $76.7 million, with a profit margin of 10.8%, representing a 22% increase from 2024. Paid subscription users grew by over 4%, exceeding 3.09 million, while cash flow from operating activities was $200 million.

CEO Ashish Arora stated, “While we are pleased with the 22% growth in net profit, over 4% increase in paid subscription users, and positive growth in machine sales in North America and international markets, we are disappointed with the lack of growth in the company’s total sales for Q4 and the full year 2025.”

Platform revenue for Q4 increased 6% to $83.9 million from $79.4 million in the same period last year; product revenue declined 8% to $119.7 million from $129.9 million. Gross margin improved to 47.4%, up from 44.9% in Q4 2024. International revenue grew 9%, accounting for 28% of total revenue, up from 25% in the same period last year.

For the full year, gross margin expanded from 49.5% in 2024 to 55.1%, with operating income increasing 26% to $96 million. As of the end of 2025, the company held approximately $276 million in cash and cash equivalents, maintaining zero debt. Its authorized $50 million share repurchase plan still has $41.3 million remaining.

This article was translated with the assistance of artificial intelligence. For more information, please see our Terms of Use.