Baidu Maps becomes the exclusive special partner of the Tianjin Spring Festival Gala, offering 200 million yuan in red envelopes to facilitate travel during the Spring Festival

This newspaper report (Reporter Yuan Chuanxi) on February 3rd, Tianjin Satellite TV announced that Baidu Maps has become the exclusive strategic partner for the 2026 Tianjin Cross Talk Spring Festival Gala. As the exclusive partner, Baidu Maps will launch a 200 million yuan Spring Festival red envelope event, accompanying users throughout the entire Lunar New Year. Whether navigating, searching, taking a taxi, or participating in Gala interactions, users will have the chance to win prizes.

A representative from Baidu Maps stated that the Spring Festival is the most important family reunion time for Chinese people, and travel and interaction serve as vital links connecting family and friendship. This welfare activity not only echoes the joyful atmosphere of the Gala but also aims to provide tangible benefits to help users enjoy a warm, convenient, and surprising New Year holiday.

Spring Festival is a peak period for nationwide travel, not only a traffic flow peak but also a major test of the comprehensive service capabilities of travel platforms. As a nationally recognized AI travel app serving hundreds of millions of users, Baidu Maps leverages its large user base and deep AI technology to transform real-world scenarios into comprehensive, systematic service advantages.

On the technical front, Baidu Maps has completed its transition from a tool to an ecosystem. Its AI capabilities have been validated through over 15 million smart vehicles and more than 500 million interactions per month, achieving a paradigm upgrade from “digital navigation” to “intelligent travel agents.” Notably, the evolution of the travel intelligent agent “Xiaodu Thinking” — from the global first version 1.0 with “memory—reasoning—decision-making” full-chain capabilities to version 2.0, which deeply integrates end-to-end large models and enables multi-agent collaboration — means Baidu Maps can truly realize “listening, seeing, understanding, and collaborating,” transforming complex user needs into personalized, efficient travel solutions.

As the latest milestone in this leap (002219), the “Baidu Map Wenxin AI Co-Pilot” began internal testing in January 2026, positioned as an “emotional companionship travel intelligent agent.” It not only features deeply integrated precise navigation but also adds a complete personality profile. This means it can handle “where to go” behavioral data and, through multiple rounds of deep interaction, understand “why to go” and “preferred experiences,” capturing “preferences and emotional data.” Driven by the Wenxin large model, the AI Co-Pilot builds a user-specific travel mental model through continuous “memory accumulation,” achieving a fundamental transformation from a replaceable tool to a route-aware, memory-equipped, empathetic “travel co-pilot.”

As a national-level travel service platform, Baidu Maps continues to optimize travel experiences through technology. This Spring Festival event further extends its service scenarios, covering users’ entire holiday travel journey, unifying “emotional value” and “travel efficiency.”