Base application shifts to "Trade First" strategy, with a comprehensive upgrade to multi-asset trading experience

【ChainNews】Base officially announced a significant product direction adjustment recently. The previous application design was somewhat off-course, overemphasizing social features and resembling traditional Web2 applications more closely, which resulted in the diverse trading needs of users not being well supported. The official team realized this issue only after listening to user feedback.

What do users really need? Summarizing, there are three points: First, trading functions must be robust enough to support various asset trading needs; second, high-quality assets must be able to be on-chain, as there is a strong market demand for this; third, the information flow should reflect on-chain dynamics in real-time, including DeFi applications, prediction markets, and social tokens.

Therefore, Base has decided to make adjustments. The core idea is “Trading First”—building a trading-driven platform that channels capital flow into rapidly growing assets. Additionally, more high-quality assets will be introduced on-chain, enriching the trading options for users.

The user experience has also shifted from “Social First” to “Finance First.” What does this mean? It means all product designs will revolve around financial functions, with social features layered on top—such as copy trading, in-feed trading, and leaderboards. This approach satisfies trading needs while retaining the community interaction charm.

It seems that Base aims to benchmark some leading trading platforms but intends to create a differentiated trading experience by leveraging its ecosystem advantages and the richness of on-chain assets.