Why is it so difficult for new blockchain projects to find genuine users? Funding rounds often reach nine figures, yet on-chain applications are just a scene where a bunch of people use test tokens to boost scores—this has become a common industry problem.

What’s truly interesting is that some teams have taken a different approach. Within just a few weeks of launch, they rolled out leaderboard applications where users can participate in actual game nights, and the points system has attracted a group of genuine participants. This stark contrast is very noticeable: on one side, large funding firms with low activity; on the other, quiet accumulation that actually retains users.

To put it simply, having funds and technology alone isn’t enough. Whether a project can give users a real reason to participate is the key to survival.