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MicroStrategy announced a $1.25 billion purchase of 12,627 Bitcoins, bringing its total Bitcoin holdings to 687,410. After the announcement, the company's stock price rose by 3%. It closed at $178.89, up 3.5%. Previously, due to new accounting standards related to Bitcoin price fluctuations, the company reported an unrealized loss of $17.44 billion in the fourth quarter, following a cumulative decline of 4.4% over the previous 8 trading days.