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Prediction markets are quietly becoming a major player during this NFL Playoff season, pulling significant volume away from traditional sports betting operators. Industry watchers had predicted over $30 billion in total wagers across the entire 2025 NFL season, yet that narrative's shifting now—and not entirely in the expected direction. The momentum behind decentralized prediction platforms is forcing the market to recalibrate. What started as niche interest among early adopters has accelerated into mainstream adoption, challenging legacy sportsbooks with their rigid structures. The data tells the story: as prediction markets capture more action, traditional sports betting stocks face mounting pressure. This shift matters for anyone tracking market dynamics and capital flows in the betting space.