The first three days of the "become a $REKT millionaire" campaign at Giant Eagle stores have delivered impressive sales numbers. What's driving the momentum? The deal is hard to pass up—beverages priced at $6.99 come with over $17 in $REKT tokens attached, making it an attractive entry point for both casual buyers and crypto enthusiasts.

What's striking is the mainstream retail presence: $REKT is now sitting on shelves alongside premium brands like San Pellegrino and Liquid Death. It's a surreal moment watching a crypto token compete in the traditional beverage aisle. This kind of real-world distribution represents a tangible step toward broader adoption, proving that token-backed campaigns can move beyond digital channels into physical retail environments.