You join a video meeting and assume you're connected with your manager. Only problem—what's staring back at you through the screen isn't real. It's a real-time deepfake, convincing enough to fool you into thinking otherwise.

This scenario stopped being science fiction a while ago. As generative AI capabilities accelerate, the surface-level security tools we've relied on simply won't cut it anymore. Facial recognition alone? Not nearly sufficient. Biometric systems that only check a face or voice can be spoofed faster than most organizations can patch their defenses.

The implication is stark: if you can't trust what you're seeing on a video call, what does trust look like in a digital-first world? The infrastructure protecting identity, access, and asset ownership needs a fundamental rethink. For the crypto and Web3 space—where verification and trust are everything—this challenge hits harder than most.