The Dilemma of Traditional Social Platforms and the Breakthrough of Web3

In mainstream social applications, all the content we generate, the followers we accumulate, and the traffic we produce belong entirely to the platform—users become free data producers. Under this model, creators' value is endlessly exploited, yet they struggle to receive fair compensation.

SYNBO CLUB proposes a different approach. It shifts asset ownership from the platform to the users, allowing each participant to truly own the value they create. This is not only a change in the rights structure but also a fundamental reshaping of the traditional internet in the Web3 era—from "traffic is king" to "asset ownership."

What does this paradigm shift mean for Web3 players? It means that every interaction you have, every piece of content you create, could become a controllable asset rather than free nourishment for the platform. This is the essential difference between decentralized social platforms and traditional giants.