Recently, on-chain ecosystem activity has significantly increased, and more and more users are starting to trade directly within self-custody wallets. A leading wallet's on-chain trading feature is a great example — users can directly accumulate platform points, earn trading rewards, and potentially receive airdrops. This phenomenon is somewhat similar to the scene in the early days of the mobile internet era when major platforms competed for traffic entry points.

The advantage of the self-custody wallet model is that even as user numbers grow, assets can remain secure, avoiding centralized risks. Users can confidently open large positions on-chain, maintaining control over their assets while enjoying ecosystem incentives. This model is becoming a new paradigm for Web3 trading, and capturing on-chain entry points has become an important current competitive focus.