In the recent wave of AI, the changes in digital marketing are particularly evident. Many leading marketing companies are deploying generative AI and search optimization, with the core logic of using large models to improve efficiency — from content creation and advertising placement to data optimization, transforming the entire chain into intelligent digital processes.

Comprehensive marketing giants are beginning to deeply integrate advanced models like Gemini. Their approach is quite clear: build proprietary AI platforms (such as Lingxi Platform, AI Drive, etc.), directly connect to large model capabilities, enabling client advertising request processing to reach over 200 billion requests per day. Cross-border marketing is especially hot right now, with outbound companies experiencing a surge in demand for AI-driven marketing tools.

Some companies have even launched generative intelligent agents specifically for search optimization, directly targeting upgraded SEO needs. Others are entering through short video platforms like Douyin and Kuaishou, generating video scripts, image materials, and copywriting with large models, then automatically deploying content across different channels — effectively AI-automating the entire marketing funnel.

Under this trend, those who can seamlessly integrate generative AI capabilities will be able to secure more international brand projects worth tens of millions. AI marketing is gradually moving from concept to large-scale commercial implementation, making it the most certain direction in the digital marketing field this year.