NFT trading platforms' recent iteration paths are quite worth pondering. Observations show that many projects aim to embed gamification and revenue mechanisms into the trading process—sounds simple, but in practice, many encounter hurdles.

Where is the real difficulty? It's in simultaneously promoting user retention and platform revenue. Some platforms have achieved innovative interactions but haven't figured out the sustainability of their incentive models; others have well-designed incentive systems but poor gaming experiences.

In this round of NFT platform competition, it's no longer just about liquidity depth; more importantly, it's about ecosystem completeness—from trading, holding, to usage—whether a closed loop can be formed. Projects that truly implement the "play-to-earn" logic often put significant effort into these three aspects.