Actor Matthew McConaughey is taking an interesting legal route to protect his identity—trademarking himself to fight unauthorized AI-generated fakes. It's a creative move that highlights a growing problem: deepfakes and synthetic media are becoming harder to control. With AI tools becoming more accessible, personal likenesses are increasingly vulnerable to misuse. His trademark strategy could set a precedent for how public figures defend their identities in the digital age. This raises broader questions for the crypto and Web3 space too—how do we protect digital identities and personal data as AI becomes more sophisticated? It's worth watching how this plays out legally.