Many people see TGE (Token Generation Event) as a grand marketing show, but in reality? It’s more like a comprehensive check-up for a project.

What truly determines the success or failure of a launch has never been how lively your press conference is, but whether your project can withstand market scrutiny—whether the community foundation is solid enough, whether the narrative is compelling, whether the tokenomics are well-designed, and whether the product itself is ready.

All of these things need to be polished in advance. You have to capture users’ mindshare before the TGE, getting people to truly recognize your value proposition, rather than relying on short-term hype to drive a temporary surge in attention. Community engagement also needs to stay at a healthy level, not just propped up by airdrop hunters.

The most crucial factor is transparency—how the tokens are allocated, what the vesting schedule is, exactly how far along the roadmap you are—all of these need to be clearly communicated to the community. Keeping things hidden will only cause trust to collapse.

TGE is not the finish line; it’s the starting point. Whether you can go the distance depends on how well you’ve done your homework beforehand.