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Carlsberg Dumps Coca-Cola, Bets on Pepsi in Nordic Markets
Carlsberg is set to make a significant change in its soft drinks strategy, replacing Coca-Cola with Pepsi as its bottler in Denmark, Finland, and the Baltic states starting January 1, 2029. This move will also see Carlsberg taking over the production, sales, and distribution of PepsiCo products in these regions, marking an end to its current agreements with Coca-Cola by the end of 2028. The shift is expected to considerably reshape the beverage market across much of Northern Europe.