Strategy, the Bitcoin treasury firm formerly known as MicroStrategy, just hit a new milestone that feels almost unreal even in a bull market. Between January 12 and January 19, the company bought 22,305 BTC for about $2.13 billion, pushing its total stash to 709,715 BTC. The firm reports an overall average cost basis of $75,979 per Bitcoin, with cumulative purchases totaling about $53.92 billion.
That is enough Bitcoin to place Strategy in a category of its own, not as a normal “corporate holder,” but as a market-moving actor that can reshape supply dynamics over time. At today’s valuations, this position is worth well over $60 billion, with multi-billion-dollar unrealized gains.
Yet despite the headline, Bitcoin still dipped below $89,000, and Strategy’s own stock weakened. That contradiction is exactly what makes this story important for traders, macro investors, and anyone tracking the line between TradFi balance sheets and DeFi liquidity.