Chipotle's Chicken Al Pastor Comeback: From Canada to UK Across Five Markets

New_Ser_Ngmi · 2026-02-06T15:08:14+00:00

Chipotle is reintroducing Chicken Al Pastor in five markets including Canada, UK, France, Germany, and the US starting February 10, 2026. The dish features a unique marinade and aims to drive digital sales through promotions, part of its larger menu innovation strategy.

New_Ser_Ngmi

2026-02-06 15:08:14

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Chipotle Mexican Grill, Inc. (CMG) is set to bring back its beloved Chicken Al Pastor across a major geographic expansion spanning five key markets. The limited-time offering will roll out from Canada to UK, France, Germany, and the United States starting February 10, 2026, marking a significant move in the company’s global menu innovation strategy. This marks the return of a signature dish that has generated considerable consumer interest in previous markets.

A Flavor Profile Built for Global Appeal

The returning Chicken Al Pastor features a carefully crafted recipe combining freshly grilled chicken with a distinctive marinade of seared morita peppers and ground achiote. The preparation balances heat and tropical sweetness with pineapple, finished with fresh lime juice and hand-chopped cilantro for brightness. This flavor combination demonstrates Chipotle’s commitment to authentic recipe development, appealing to diverse consumer palates across the North American and European markets. The complexity of the marinade sets this offering apart from standard menu items, positioning it as a premium limited-time selection.

Strategic Rollout and Consumer Incentives

As part of its 2026 menu innovation schedule, Chipotle will introduce three to four additional limited-time protein options alongside new sides and dips. To accelerate adoption, the company is offering a compelling promotion: $0 delivery fees on all Chicken Al Pastor orders placed through its mobile app and website. The promotion runs from Saturday, February 14 through Saturday, February 28, a two-week window designed to drive digital ordering growth. This strategy reflects Chipotle’s emphasis on app-based engagement and direct-to-consumer sales channels.

Market Performance and Stock Activity

On the trading front, CMG shares showed modest fluctuation following the announcement. In pre-market trading, the stock was moving at $39.59, down 0.34 percent on the New York Stock Exchange. The stock’s reaction reflects investor sentiment regarding the company’s ability to execute its menu innovation roadmap effectively. Market watchers are closely monitoring whether limited-time offerings like Chicken Al Pastor can sustain revenue growth across the company’s expanding geographic footprint from Canada to UK and beyond.

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