The earnings of the big players have indeed doubled... The product manager of X commented on this post: - In the past, many accounts used AI to generate avatars and posted some meaningless questions purely to attract attention (like asking "Do you prefer watermelon or Hami melon?") to boost replies and traffic, thereby diverting a large portion of advertising revenue. - X has now taken back the money that was originally given to "traffic scammers" and redistributed it to those who truly produce original, high-quality content. - 'Real creators' are now seeing their earnings double (2x payouts), while accounts relying on spammy content to generate traffic can no longer make money. The platform is using economic measures to "clean up the portal," allowing valuable content creators to earn more and pushing low-quality spam accounts out of the platform.