The recommendation engine is poised for a major upgrade come mid-year, with the trajectory pointing toward something genuinely transformative by Q4. What sets this apart? Instead of drowning users in algorithmic noise, the algorithm will learn what actually resonates with you. Ads will shift too—no more irrelevant campaigns cluttering your feed. The goal is straightforward: put content and promotions in front of you that actually matter, not the spray-and-pray approach that plagues most platforms. It's a meaningful pivot toward user-centric design.