Paradigm has launched a new project. This time, the main character is Noise, which ranks first on Kaito's social buzz growth list, and among its angel investors is Yu Hu.

Let me tell you what Noise does—it's a platform for trading attention markets. In simple terms, it turns trends, brands, and narratives—these intangible things—into perpetual long and short contracts, allowing you to trade their attention fluctuations.

This thing is a bit different from prediction markets like Polymarket. The core of Noise lies in its pricing mechanism: the dual effect of Kaito's social data monitoring + real trading capital, objectively quantifying cultural influence. It combines social buzz references with capital betting validation, forming a more authentic market signal.

From the perspective of derivative trading, this is an interesting experiment—incorporating public opinion heat into the trading system, letting the market price social narratives with real money.