2026-01-15 11:37:40

Last week, I witnessed another round of "strategic upgrade" tricks.

To put it simply, this isn't a real upgrade—it's an essential part of fundraising presentations. In the list of fundraising materials, the "strategic upgrade" page is indispensable.

Compared to plainly stating what has changed, Web3 projects prefer to give it a catchy name: "ecosystem reconstruction," "narrative framework optimization," "technology stack iteration"… All sound like engineering jargon, making them look especially hardcore.

But if you think about it carefully, these are just PR spin.

The beauty of PR lies in this—no one dares to ask for specific details in the boardroom. Those who try to dig deeper are usually politely dismissed with comments like, "You're lacking a macro perspective."

This set of rhetoric can package any change as a strategic decision, making it seem particularly sophisticated during fundraising. After all, fundraising is all about storytelling and imagination.

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StakeHouseDirector

· 01-15 12:01

Haha, here we go again. I've watched this over fifty times. Funding is funding, but they have to come up with a nickname here. Saying "narrative framework optimization" is just a rephrasing of the copy. The entire Web3 community is playing this magic trick. Just a "macro perspective" is enough to fool people, clever. These people really think we're fools. But on the other hand, this trick does work; VCs are falling for it.

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4am_degen

· 01-15 11:59

Haha, really, it's always the same routine. My ears are getting calloused from hearing it. --- Ecological reconstruction, technology stack iteration... Basically, just changing the logo and re-raising funds. --- The most hilarious part is that sentence "Lack of macro perspective," which directly shuts down your question. --- So what exactly was changed? Or was it just a name change? --- This is the real narrative framework optimization—wrapping nothing into something. --- Fundraising PPT must-have. I bet these phrases can be used for another three years.

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AirdropHermit

· 01-15 11:42

It's the same old trick again—changing the name and packaging it differently whenever a funding round comes around. I've heard too many of these "strategic upgrades" that are just nonsense, basically just PPT art. Well said. Those who ask for details are actually accused of lacking a macro perspective. Truly amazing. Anyway, funding is about storytelling; details are just clouds. This is probably the current state of Web3—packaging over substance, each one a PR expert. Honestly, if you ask what exactly has changed, they have to come up with so many fancy words. It would be better to just say it straightforwardly. I just want to ask, what exactly have these "upgrades" improved? Can we get some real substance? Stacking hardcore jargon inside, since no one really understands anyway—this move is truly brilliant.

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