Coinbase's Base app is transforming into a "trading-first" strategy, as announced by its founder Jesse Pollak, aiming to better meet user demand for tradable assets such as protocols, stocks, and creator tokens. This move, based on user feedback, will focus on a financial-first user experience while integrating social features. Mini-programs and creator tokens (including Pollak's $Jesse token) remain central to the platform. CEO Brian Armstrong stated that the app will also expand its content to cover a broader range of multi-chain assets, aiming to enhance engagement and distribution across the entire ecosystem.
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Coinbase's Base app is transforming into a "trading-first" strategy, as announced by its founder Jesse Pollak, aiming to better meet user demand for tradable assets such as protocols, stocks, and creator tokens. This move, based on user feedback, will focus on a financial-first user experience while integrating social features. Mini-programs and creator tokens (including Pollak's $Jesse token) remain central to the platform. CEO Brian Armstrong stated that the app will also expand its content to cover a broader range of multi-chain assets, aiming to enhance engagement and distribution across the entire ecosystem.