Last 7 days KOL heat map: which sectors dominated the conversation?

Layer1 blockchains stole the spotlight with 27.12% of all KOL mentions (13,470 discussions). PoW chains followed closely at 23.71% (11,770 mentions), while DeFi protocols captured 23.52% of attention (11,682 mentions). Infrastructure plays got 14.44% (7,170), and NFT markets rounded out the top five with 11.21% (5,570).

What's really happening here? The data reveals where smart money and industry builders are focusing their energy. Layer1 and PoW dominance suggests investors are still obsessed with base-layer security and consensus mechanisms. That tracks—when macro uncertainty peaks, people gravitate toward foundational narratives. DeFi's near-parity with PoW (only 0.19% gap) shows the permissionless finance story hasn't lost steam among influencers. Infrastructure getting 14% means tooling and scalability solutions are part of the conversation, but they're not the headline. NFTs at 11%? Still meaningful, but clearly not where the buzz concentrates anymore.