Moonbirds recently announced the Birbillions strategic plan, aiming to replicate the Pop Mart model in the Web3 space and create a crypto-native consumer brand with annual revenue surpassing $1 billion. This dual-engine approach combines two key elements: on one side, community empowerment and liquidity support through Meme tokens; on the other side, real assets anchored by physical collectibles business. From a market perspective, this idea hits several current hot topics—revival of the NFT/digital collectibles market, commercialization attempts of Meme culture, and cross-industry integration between traditional consumer brands and the crypto ecosystem. Whether Birbillions can succeed depends on how well it balances the speculative nature of virtual assets with the stability of physical goods, and whether it can attract enough end consumers rather than just speculators. This project at least shows that Web3 brands are beginning to seriously consider upgrading from purely community-driven models to real business strategies.