Social platforms have become more like personal feeds these days. You notice it pretty quick—algorithmic feeds prioritize what keeps people scrolling. If you want your content actually seen by real humans, breaking out of your usual niche is the move. Cross-posting on different topics and engaging outside your comfort zone gets the visibility traditional echo chambers never deliver. The crypto community sees this constantly: projects that diversify their messaging and participate in broader conversations gain traction way faster than those stuck in their lane.