if you want to understand just how big of a deal claude cowork is - look no further than claude code.

claude code went from $0 to $1B revenue in less than 6 months

if it were it's own startup it would've been the quickest startup to reach $1B revenue in history

but it didn't stop there - by the end of 2025 it had hit $9B in rev (9X in <12 months)

but then anthropic noticed a weird trend - developers were using claude code to do... non-coding work

"I noticed them using it to clean up their email, do vacation research, building slide decks, recovering wedding photos..." - Boris Cherny (claude code creator)

the list was endless - thats when anthropic realized the market for NON-coding tasks was much much bigger than pure coding.

Claude code is the closest thing we've got to AGI, its magical but 99% of the world has NO IDEA about it because they're not coders... but imagine if they had an equivalent tool that could automate all the non-coding stuff they do on their computer?

the TAM is at least 10X bigger than claude code.

This is the biggest software launch of 2026.