Many people now know everything and see everything clearly, but instead fall into a state of numbness—becoming desensitized to price fluctuations and news. Instead of staring at K-line movements every day, it's better to shift focus to the transformation of underlying business logic, which is the true cognition that can be monetized.

Taking the digital advertising market as an example, this is a global trillion-dollar-level track, but it faces old problems such as low efficiency and information asymmetry. Recently, I delved into the project POPOLOGY, whose idea is to break this deadlock. The project targets several core pain points in the advertising industry and has designed solutions to address them by reconstructing the business model to challenge the monopoly pattern of the traditional advertising ecosystem. What truly matters is how these types of projects can solve practical business problems within the Web3 framework.