A few days ago, a friend was complaining about the Twitter ecosystem, and the topic shifted to the Kaito leaderboard: "Posting tweets nowadays is no different from going to work; the update frequency has increased, but the weight is still uncertain." This statement indeed hit the pain points of many people.

Thinking carefully, this reflects an interesting paradox—high-frequency output ≠ valuable output. Many people fall into the trap of quantity, treating posting as completing a task. But what truly matters is, when can the community shift from encouraging "talk" to motivating "action"?

Recently, I’ve observed some new moves by certain projects, with a different approach. Instead of having participants constantly produce content, it’s better to design mechanisms that allow them to truly experience the product and participate in building it. This seemingly subtle shift actually touches on the core issue of Web3 incentives: what are we really incentivizing? Popularity or contribution? Volume or actual action?

Projects with real vitality are often not built on stacking tweet counts, but on turning community members into genuine participants and aligning interests properly. When the incentive mechanism upgrades from "retweet to get rewards" to "take action to earn," that’s a true sign of ecosystem maturity.