The first cohort generated tremendous interest - we received over 1200 applications and brought on 60 creators who have been building with us since day one.

For the next phase, we're shifting strategy. Instead of casting a wide net, we've decided to operate leaner and deeper. This time around, we're welcoming just 20 new creators into the program.

There's a reason behind this pivot. By working with a smaller, more intentional group, we can provide better support, foster tighter collaboration, and experiment with ideas that have real room to grow. Quality over quantity isn't just a catchphrase here - it shapes how we're building this ecosystem for the long haul.