The rivalry between exchanges is becoming more and more interesting. A leading exchange is trying to redirect users' attention from open markets to its own controllable platform by aggregating KOL influence and building vertical communities. The core of this strategy is to create a unified narrative within a controllable scope—similar to forming an opinion ecosystem.

In the competition among mainstream tokens like BNB, Sol, and X, this approach has its logic: concentrate users, build consensus, and facilitate traffic monetization. But the problem is also obvious—in the globally open Web3 environment, can this "internal discourse dominance" model compete with platforms like X that have a global user base? It’s somewhat like a siege tactic against an open ecosystem.

This reflects two different ecological philosophies: one is centralized user operation, and the other is decentralized open competition. In the short term, the former can generate momentum, but in the long term, it’s still uncertain which model aligns better with the Web3 direction.