Sui receives "Smart Layer" with AI: ATT Global and Bluwhale AI change the game of decentralized advertising

LiquidationAlert · 2026-01-13T10:00:09+00:00

ATT Global and Bluwhale AI have developed an intelligent advertising solution on the Sui blockchain, respecting user privacy. Using decentralized AI, they offer personalized and efficient advertising campaigns, potentially transforming monetization in Web3.

LiquidationAlert

2026-01-13 10:00:09

Abstract generation in progress

Advertising in Web3 has always been a challenge. How to personalize engagement without exposing user data? ATT Global and Bluwhale AI have found a promising answer: an intelligent advertising solution running natively on the Sui blockchain.

What’s happening

This collaboration combines two complementary worlds. On one side, the RWA and DePIN-based advertising infrastructure from ATT Global provides the technical and decentralized foundation. On the other, Bluwhale AI brings decentralized artificial intelligence capabilities to do the heavy lifting: analyzing behaviors, optimizing campaigns, and ensuring relevance in real-time.

The result is an “Intelligent Layer” on Sui capable of delivering much more precise and personalized ads than traditional Web2 models.

Why this matters

Privacy is the key differentiator here. Instead of collecting data directly from users, decentralized AI agents perform analysis within the blockchain, respecting the right to privacy. It’s Web3 truly working: personalization without surveillance.

Additionally, the implementation on Sui leverages the speed and efficiency of the blockchain for real-time advertising transactions, something unthinkable in traditional centralized models.

The potential impact

This initiative could redefine how brands and creators monetize content in Web3. Sui gains a more mature and functional advertising ecosystem, while project code 45227 marks an important step in the evolution of DePIN infrastructure.

If it works well, other blockchains will want something similar.

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