Base Network: Towards a strategic airdrop of the BASE token focused on shareholder value creation

The conversation initiated by Jesse, head of Base Network, around a potential token BASE sparks fundamental debates on the optimal design of a distribution. The analyses by researcher AJC from Messari offer an innovative perspective: rather than designing a BASE airdrop as a simple usage reward, the main goal should be to generate sustainable value for Coinbase shareholders.

Beyond Traditional Metrics

The conventional approach measures performance through quantitative indicators: total value locked (TVL), transaction volume, or interaction frequency. However, AJC questions this view. These metrics do not necessarily capture the true drivers of value creation for the Coinbase ecosystem. An increase in TVL does not automatically translate into tangible benefits for shareholders.

Reward Behaviors That Foster Long-Term Loyalty

The key lies in shifting the reward criteria. The BASE token airdrop should favor engaged users involved in meaningful consumer experiences and applications aimed at the general public. Interactions with Baseapp and protocols focused on retail are more relevant signals than mere volume figures.

This approach combines two objectives: it genuinely rewards contributors to the ecosystem while building an organic and loyal user base. The airdrop strategy becomes a lever to accelerate mainstream adoption and sustainably enhance shareholder value.

The ongoing reflection at Base Network demonstrates a maturing of thinking around tokenomics distributions, placing the creation of real value at the heart of the design.