US Consumer Sentiment just crashed to 52.4.



That’s around the 2008 crash.

How can the S&P 500 be at record highs while the American consumer is more pessimistic than they were during the Great Financial Crisis?

Current buying conditions for "big-ticket" items are at the lowest level ever recorded.

For comparison, the index was 11 points higher in 1980 when annual inflation was a staggering 13.5%.

The reality is that an ongoing affordability crisis and a weakening labor market are hollowing out the middle class while the top 1% celebrate their portfolio gains.

We are living in a two-tier economy.

The "Asset Class" is winning, but the "Consumer Class" is being liquidated by math.

The data isn't lying. The sentiment is the signal.

Own assets or be the fuel for the fire.

There is no middle ground.
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