Juventus JUV Token Plummets 13% as Taser's €11 billion acquisition bid is rejected

Source: Yellow Original Title: Juventus JUV Token Falls After Exor Rejection of €1.1 Billion Tether Offer

Original Link: https://yellow.com/es/news/el-token-juv-de-la-juventus-cae-tras-el-rechazo-por-exor-de-la-oferta-de-1100-millones-de-euros-de-tether

Event Overview

Juventus Football Club’s fan token dropped over 13% after the stablecoin issuer Tether’s €1.1 billion acquisition bid was rejected.

The JUV token rose to $0.85 on Sunday evening, reaching a new high since early November, but had fallen below $0.74 by Monday morning.

In contrast, the club’s stock moved in the opposite direction, rising 14% to €2.50 after the rejection of the acquisition bid.

What Happened

Tether submitted a binding all-cash offer on Friday to acquire 65.4% control of Exor at €2.66 per share, valuing the Italian Serie A club at approximately €1.1 billion ($1.3 billion).

This offer was a 21% premium over Friday’s closing price of €2.19.

Exor is the holding company of the Agnelli family, whose assets include automaker Stellantis. The company issued a statement on Saturday saying it has no intention of selling its shares to any third party, including Tether.

CEO John Elkann emphasized the family’s century-long commitment to Turin’s club in a video speech.

Currently, Tether owns 11.53% of Juventus, making it the second-largest shareholder after Exor.

If the acquisition succeeds, the stablecoin issuer had promised an additional €1 billion investment to strengthen the team.

Tether CEO Paolo Ardoino stated that the company is prepared to support Juventus with “stable capital and a long-term vision.”

The bid marks one of the most significant attempts by a cryptocurrency-backed entity to acquire a top European football club.

Juventus has faced ongoing financial challenges in recent years, requiring over €1 billion in capital injections over the past seven years.

Why It Matters

The rejection highlights the tension between traditional sports ownership dynasties and crypto companies seeking mainstream legitimacy through high-profile acquisitions.

The Agnelli family has controlled Juventus since 1923, surviving multiple crises, including the Calciopoli scandal in 2006 that led to the club’s relegation to Serie B.

Crypto trading platforms invested $565 million in global sports sponsorships for the 2024-2025 season, a 20% increase, according to sports marketing firm SportQuake.

Soccer accounts for 59% of all new crypto sponsorship agreements.

The divergence between JUV token performance and club stock prices underscores the growing separation between traditional equity and tokenized sports assets.

Tether operates USDT, the world’s largest stablecoin, with a market cap of $176 billion. The company generated $10 billion in revenue in the first nine months of 2025.

Tether’s acquisition of a minority stake in February indicates strategic intent beyond mere investment.

Despite the bid being rejected, the company expressed willingness to maintain its position long-term, seeking future opportunities.

The failed bid limits Tether’s strategic options, leaving it with the choice to remain a minority shareholder or exit entirely.