The new co-CEO of a leading exchange plans to turn the platform into the "Google of the crypto space."

Source: Exame Original Title: Binance’s new co-CEO wants to turn the exchange into the ‘Google of crypto’ Original Link: Yi He, one of the co-founders of a leading exchange and considered one of the most influential women in the cryptocurrency market, was announced last Wednesday (3rd) as the exchange’s new co-CEO, sharing the position with Richard Teng. In an interview, the executive explained the company’s plans with this leadership change and shared a bold goal: to transform the company into the “Google” of the crypto space.

The new co-CEO held a press conference for Latin American journalists during the exchange’s Blockchain Week event in Dubai. At the conference, she emphasized that the aim of this change is to fully leverage the knowledge and experience He has accumulated since the exchange’s founding.

He pointed out that “native crypto culture” is the most important part of the exchange, and her goal as co-CEO is to strengthen this aspect. Her objective is to “build a bridge between the exchange culture I bring and Richard’s technical and regulatory expertise.”

She also highlighted that before moving into a leadership role, she had worked in several departments at the exchange, including leading the marketing and HR teams in recent years. Regarding the co-CEO strategy, she noted, “We are not the first, but I hope we won’t be the last. The idea is for me to take on more responsibility, while also easing some of Richard’s pressure.”

The future of the leading exchange

When asked about her plans as CEO, He said she does not intend to make major changes in the short term, but a key focus of her management will be innovation, creating new products, and deepening the exchange’s use of artificial intelligence.

She also emphasized the profound changes recently observed in the cryptocurrency market. “What surprises me is how much the industry has changed. I couldn’t have imagined 12 years ago that traditional institutional players like BlackRock would be fully involved in this industry, going beyond small-scale tests. We are truly building the history of the financial system, not just a startup.”

In this regard, He intends to strengthen the development and expansion of new crypto use cases at the exchange, with a particular focus on payments and content. The goal is to establish a “second growth curve” for the exchange, which has already become the world’s largest cryptocurrency exchange over the years.

“In the short term, I think the financial industry will change before the exchange does. The crypto world brings more efficiency, speed, and transparency. I think it will be similar to how the internet changed the media market,” she commented.

He also pointed out that balancing the exchange’s different user groups is a “major challenge” the company faces. She said the exchange is increasingly combining different types of users, from veteran retail investors in the market to new institutional investors.

“We want to create a win-win environment for everyone, but always maintain fairness and transparency in price discovery. We can’t decide if prices will go down or up, but we can ensure prices are fair,” she asserted. At the same time, the exchange has strengthened its efforts to provide educational content for retail investors so that they “understand risks and the reasons behind price fluctuations.”

Regarding the market and long-term prices, He said she has a “simple investment logic”: “I am a long-term accumulator; I don’t sell. I believe in this industry—if I didn’t, I wouldn’t be here. I am very confident in the industry, even though there are still some short-term challenges. The four-year cycle is starting to change because the participants are changing. As larger players enter, the industry’s logic will change significantly.”

She also noted the growing correlation with the stock market, with cryptocurrencies following the price movements of those assets. However, she assessed that the crypto market is also starting to anticipate stock market downturns, as cryptocurrencies are typically the riskiest assets investors sell. “This creates a huge opportunity, but also a risk.”

Regarding the exchange’s future, He said she intends to transform the exchange into the “Google” of the crypto space. To achieve this, she said the company must go beyond being just an investment platform and provide a range of services and products to meet the public’s diverse needs, but always related to the crypto world.

“Users can use the exchange even if not for trading, for purposes like research, payments, communication, investment. Our main image is still as an investment platform, but we want to go beyond that,” she explained.

The executive also did not rule out the possibility of the exchange entering the US market, but gave no indication that such a move should happen in the short term: “Never say never. If we have the opportunity, we’d be happy to enter the US.”