Launch a Web3 project? Your connections matter more than your code.

Former NFL athlete Kyle Rudolph, now building at Alltroo, dropped some real talk about leveraging networks during project launches. Guy went from touchdowns to token launches—that transition taught him something crucial.

Your early believers, your industry contacts, even that random DM from someone who gets your vision—they're not just supporters. They're force multipliers. Rudolph's take: most founders underestimate how their existing relationships can fast-track product-market fit.

The crypto space moves fast. Having people who'll test, feedback, and spread the word before your official drop? That's the edge between noise and traction.