2025-12-08 15:21:10

Spent half a decade watching crypto startups rise and crash. Here's what nobody wants to hear:

That "marketing problem" you're obsessing over? It's not real. 99 times out of 100, you've built something the market doesn't want. Your product sucks. Period.

Founders love blaming distribution. "If only we had better marketing..." "We need more influencers..." "Our Twitter strategy needs work..."

Nope. You need users who actually care. You need a problem worth solving. You need product-market fit before you need a content calendar.

The brutal irony? Crypto's biggest issue is that it's drowning in marketing while starving for substance. Everyone's shouting. Few are building things people need.

Wake up call: Fix your product first. The rest is noise.

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SybilAttackVictim

· 12-10 21:29

That's a really harsh way to put it, but it hits the point. I've seen too many project teams constantly doing marketing activities, even when the product itself is a mess and they refuse to admit it.

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MetaMuskRat

· 12-08 15:49

Haha, that's a harsh thing to say, but it's true. The failed projects around me couldn't be saved by anything if their products were bad.

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SandwichTrader

· 12-08 15:44

That's really harsh... but it does hit the sore spot. So many projects just keep piling on the marketing, while the product itself is crap and they still hope copywriting can save it.

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SilentAlpha

· 12-08 15:38

After hearing so many years of entrepreneurial stories, the most poignant truth is this: the product itself is the best marketing. Those founders who keep shouting "we need more traffic" are, to put it bluntly, simply unwilling to admit that their product is garbage.

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BottomMisser

· 12-08 15:27

Ah, this is just our daily life in the crypto space. Every day we see some project blaming the marketing team, when in reality the product itself is terrible, yet they still complain that no one is buying in.

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MetaverseHermit

· 12-08 15:25

ngl, that comment hits hard. Of the founders I know, eight out of ten blame marketing... but in reality, the product itself is the real problem.

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