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Pokémon suddenly dropped a big move yesterday, directly competing with Labubu by launching the "Fluffy Palm Mascot" palm-sized plush series.
It went viral in less than 24 hours after release, flooding social media everywhere. The IP collaboration game is heating up again, and this move by Pokémon signals their push to capture the designer toy market.
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Labubu has been beaten down, it looks like big companies are really ruthless
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Just 24 hours to break through the defenses, hahaha, now I have to queue to buy
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No, is the trendy toy scene this competitive now...
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Pokemon's move is indeed brilliant, directly starting a battle on Labubu's turf
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Time to shell out money again... Wallet is dead
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Social media is all blown up, I still don't know anything
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How long can this hype last? Feels like once the novelty wears off, no one will want it
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The Fluffy series names are pretty cute, but they are just expensive
Labubu didn’t even see it coming—got hit with a dimensionality reduction attack? But that’s the OG IP advantage for you.
Honestly, the designer toy market is competitive no matter who enters. With Pokémon stepping in, it actually energizes the whole scene. In the end, it’s the consumers who win.
Honestly, this thing looks pretty cute, but my wallet is already crying.
Another 24-hour hype... I’m finding these tactics harder and harder to understand.
The designer toy market is getting fiercer, and all the big companies are going all in.
But what's interesting to me is that the life cycle of these IP blockbusters is getting shorter and shorter... The previous wave of blue chips is still bottoming out.