Sure, everyone's launching blind boxes lately — but here's the reality check projects need to hear.

Collectors aren't cracking these mystery packs for the actual artwork or utility inside. Whether you're dropping digital cards or 3D collectibles, the play is purely speculative. Take that recent case: one project moved over 20,000 boxes in days. Why? Whitelist hype. People weren't betting on the reveal — they were betting on resale access and airdrop eligibility.

If you're building a drop, don't confuse short-term frenzy with long-term engagement. Speculation gets the sale. Value keeps the community.