A fierce contender has emerged on BNB Chain.

The new meme coin DOYR reached a market cap of $9.7 million just three hours after launch, and although it's now pulled back to $8.5 million, it's still holding steady. Even more astonishing is the trading volume—$13.1 million—which basically means the whole network is watching it.

The origin story is a bit funny: an executive from a major exchange posted a reminder in the evening saying, "Launching tokens from a certain angle is a community behavior," but accidentally typed DOYR instead of DYOR (Do Your Own Research). The community seized on this typo, and the DOYR token instantly became the center of attention.

Many people are speculating whether this was a subtle endorsement. But honestly, 99% of meme coins have no real utility and rely entirely on community sentiment and narrative. Now that the price has already been pumped to this level, chasing it is really risky.

Industry media are also reminding everyone: don't get carried away just by the price gains. The market is often most dangerous when things are hottest—before jumping in, make sure you can accept the possibility of going to zero.

It's fine to watch the hype, but before throwing real money in, make sure you do your homework.